Who is Billy Reid? And what does this familiar name stand for? Like a sharp fountain pen, the signature on the namesake has smoothly inked a portion of the nation, leaving its mark on modern menswear and timeless fashion. With thirteen locations throughout the country, Billy Reid has extended his pen to further transcribe the movement that the brand is so intently focused on. That focus is an American style of manufacturing with specifically chosen locations that reflect the aesthetic of the brand. When it comes to making old styles feel new again, Billy is a master of the craft.

For a rugged but smooth-as-hell get up, the Distressed Clayton Denim Jacket or The Duke Jacket can be tossed over any Billy Reid shirt.

It’s important to know that long before Billy Reid was named GQ’s Best New Menswear Designer or CFDA’S Menswear Designer of the Year, he was a young man from Louisiana with a detailed dream. And dream he did, as his name stands for luxury boutiques designed for a gentleman looking to define a professional and passionate spirit through a well-thought-out wardrobe.

And like chicory in a cup of coffee, his vision pairs so well with the soul of New Orleans. For a rugged but smooth-as-hell get up, the Distressed Clayton Denim Jacket or The Duke Jacket can be tossed over any Billy Reid shirt. If you’re looking to upgrade your image, a casual blazer from Billy Reid is worth the investment. Match it with a pair of Billy’s cognac loafers and you’re set for a gin martini at Arnaud’s French 75 bar and an evening of smooth jazz matched with a confident grin.

You can also find brick and mortars for Billy Reid in NYC, Austin, D.C., and Charleston. But for some reason, this NOLA location is incredibly — no pun intended — fitting. Maybe it’s because in this city, the dream started in Reid’s adolescent mind. The streets, architecture, and culture molded Billy toward changing style in America, leaving a widely recognized yet cleverly detailed signature on what it means to dress like a man.